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OXXO is a women’s apparel brand targeting customers aged 16–45, offering trend-focused products at accessible price points. The company operates over 70 stores and supports its retail network with in-house design and fast production capabilities in Turkey, enabling weekly collection updates. OXXO produces around 1,750 product types and 9,000 variations annually, and sells through both its own channels and international marketplaces, including its partnership with Zalando in Europe.